Are you a small business owner in an industry that deals primarily with food or drink? Have you ever considered professional food photography to enhance the image of your business’ brand?

What is so important about professional food photography?

The Power of Visual Information. People process visual information much quicker than textual information.

The visual information that is sent through your images is a form of communication and it helps convey messages about your brand and has the power to attract new customers and retain existing ones. The visual communication needs to be engaging, effective and meaningful, and professional food photography can offer just that.

Good imagery is more likely to be remembered and shows that your business places an emphasis on quality and professionalism, which makes customers more likely to step into your establishment. This is especially important with the role social media and the Internet play in our lives these days because you have the opportunity to advertise in new ways.

How would I use these images?

Professional images can be used for a variety of purposes including:

• Websites
• Miscellaneous publishing needs (brochures, local newspapers and lifestyle/living magazines, menus, etc.)
• Advertising
• Social Media

Why do I need to hire someone? Can’t I just take them myself?

Some common myths are that anyone can take good pictures of food or having a good camera will also yield good pictures of food.

This is not usually the case; food photography is more intricate than you may think. Just as having expensive art supplies doesn’t necessarily make a good artist, having a fancy camera also doesn’t necessarily make a good photographer. Capturing truly appealing, mouth-watering photos of food takes skill learned from experience and knowledge of different lenses, angles, lighting, styling and image processing.